Information and Communication Activities: Content and Audience Characteristics

Introduction. The relevance of the research is aimed at revising traditional technologies and transitioning to creation highly effective management systems for entire complex information resources. aim study. purpose article determine main regularities formation communication activities, in particular content audience characteristics. object activity social communications. subject scientific characteristics basic concept functioning culture. Methods. basis analysis theoretical studies. Processing source base was based on application analytical-synthetic, logical methods, principles selection, generalization material. methodology typological species segregation used as a method determining specificity segmentation certain realities, were formulated. analytical reveal factors activities. inductive made it possible carry out general existing points view investigated problem. Results conclusions. means mass are reflection consciousness both an individual society general. All attempts highlight socio-cultural features modern media, which do not take into account media themselves phenomenon combining constructive-visual forms presentation, go beyond journalistic these media. It correct interpret any events context documentary form means, but technological context, involves use flexible approaches means.